The crossroads where Darlinghurst Road meets Victoria and William streets is busy, and there’s no shortage of bright lights. But this weekend, a phone company started projecting ads on the Top Of The Town building, right there, at the intersection.

They’ve borrowed the idea from progressive graffitiists, but I’m not sure. It colonises more of the fabric of this part of town, and the ad was pretty weak. But it’s a fairly non-invasive advertising – it’s there on Saturday night and then it’s gone – and when it comes down to it, I like the neon brightness of Tokyo (or Kings Cross).