Archive for the ‘rebranding’ tag
Three Saints on Oxford Street
A strip of Oxford Street in Darlinghurst – on the way up to Paddington – renamed itself ‘Three Saints’ recently.
It actually happened in the second half of 2008. Businesses on the Oxford Street, South Dowling Street, Victoria Street and Barcom Avenue intersection started talking renaming, set up a website, and started jamming out some names.
- Fruit Bat Crossing
- Penguin Square
They settled on Three Saints, due to nearby St Vincents, St Sophia and Sacred Heart.
So they’ve got the branding down.
Top picture is the window of Ariel bookshop – and below, Ariel’s shopping bags.
Is this common, this renaming business?
